When Scents make Unfavorable Impressions

  On a Machiavellian level, if you're a politician with conservative ideologies you can use a filthy odor to manipulate your voters. In October 2010, when New York state Tea Party activist Carl Paladino was a gubernatorial hopeful he mailed campaign flyers to 200,000 registered Republicans in New York state that were impregnated with the aroma of rotting garbage.

In the malodorous flyer Paladino riled against Democrats who "betray the public trust" and pledged to "end the stink of corruption in Albany."

The result-Paladino trounced his conservative rival Rick Lazio by a whopping 24 percent in the primaries. The smelly flyer alone can't account for his whopping win, but the putrid mailer would have primed the recipients with thoughts of political filth and make them more eager to endorse someone who would "ferret out corruption" and "get rid of the stink."

This is an indicator of the power that a negative odor can have on you and the people whom you come into contact with.

We need to be careful about several things when we use scent because the slightest miscalculation can have an extremely negative effect on those around us and completely derail the good impression that we are attempting to make.

The main thing is that we need to be sure that the fragrance mixes well with our body chemistry. Just because it smells good does not mean that it smells good on us. A fragrance that was fine on our body one day may not be at a later date if our habits change to the point where it causes our body chemistry to change.

A fragrance worn too heavily or at the wrong time or occasion can also do more harm than good. Many factors go into the perception that others have of our fragrance so timing is extremely important.

We have to consider all of the factors that influence fragrance and the perception that it creates. Order Scented Body Oils